Oct 12, 2009

Citizen Journalism (Fake news)

Investing four years of my life in a reputable University program for Media Studies is something that I am confident will provide me with the knowledge basis and contacts needed for a career in journalism. However, I was introduced to the term Citizen Journalism, a writer who can in a sense take the spotlight away from paid journalists because they had a note pad and cell phone camera at the right time. Despite the fact that there are citizen journalists out there, I plan to do my best to ensure that my stories and comments will be read.

Everyone deserves the freedom to voice their thoughts and opinions, I just have a little problem with the fact that here I am learning all the formal fundamentals while someone who may have not gone to post-secondary education has the potential to publish a better story than me!

As I reflect on citizen journalism, I was thinking about how my blog could be considered citizen journalism too. I make this relation because I am voicing my own opinions on the world-wide web which could be easily compared to someone writing a small article in the newspaper. In this mindset I encourage the idea of Citizen Journalism (because it is giving me a small voice in world issues). Yet, somehow I am troubled to think that when I complete my program at the University of Guelph-Humber, a normal citizen could get a better spot in the paper than me.

Media Surrounding me (Theory/Praxis)


Marshall McLuhan introduces an idea about "Narcissus narcosis, a peculiar form of self-hypnosis, a syndrome whereby man remains as unaware of the psychic and social effects of his new technology as a fish of the water it swims in.” (McLuhan.) This relates greatly to my everyday media practices because I engage myself in so much media daily, from checking emails, sending text messages, reading the newspaper, listening to the radio, listening to my Ipod, and more that I have almost forgotten how media has become so prevalent in my life. In class while learning about the theory it was almost ironic that I was being exposed to many types of media during the lecture itself; my cell phone was ringing in my pocket, the professor was playing music, I had a newspaper in my backpack, my laptop was open, I was on the internet, etc, etc. As the fish swimming water I do not realize the media surrounding me because I am inundated with it.


Works Cited:
McLuhan, Marshall. “The Playboy Interview: Marshall McLuhan.” Interview. Playboy Mar. 1969. Web.

Has advertising changed us? (Decoding/Deconstructing Advertising)

Sitting in my room, I pick up my four magazines that are always placed on the edge of my desk. Normally, I flip right to the horoscope page, but instead, I analyze the front cover. When I choose a magazine at the corner store, I tend to pick out either a Cosmopolitan, Seventeen or People, I look for a brightly coloured cover with someone photographed who I can in some way relate to or would like to anyway.
Now as I look at the words and articles contained in these magazines I begin to think... Could it be possible that I was subliminally attracted to these magazines because they can tell me a “Sneaky way to get Flat Abs!” or the tips and tricks to have “Amazing Hair everyday”? Could it be possible that media and in particular, advertising have influenced me to want to change who I am?
The short answer would be yes!

Advertising has in some way made me who I am and influenced me in ways that I may not even recognize right now. Growing up in an age where I am inundated with media the amount of advertisements that have had an impact on me is unimaginable. Recently, I saw a Dove commercial on television, it is a fine example of how advertising has effected me.

I have chosen to analyze a Dove commercial from the Campaign for Real Beauty. Men and women today are bombarded with unreal expectations for sexy bodies, flawless faces and perfect personalities. Dove has recognized this perfection competition and has made this it’s mission to “help free ourselves and the next generation from beauty stereotypes. It’s this message that’s at the heart of [their] Campaign for Real Beauty and Self-Esteem Fund, and it’s why [they] continue to create thought-provoking ads, confidence-building programs and messages that embrace all definitions of beauty.” (Dove).

The children of today have seen so many ads about changing their appearance that they can easy fall into believing a very twisted perception of what is beautiful or cool.

The commercial shows a little girl looking at an ad posted up on a bus stop shelter. Within seconds the image changes to several flashes of pictures that have to do with changing the way one looks in order to become a more beautiful person.

The women in the advertisements are usually baring skin and offering themselves sexually or persuasively to the viewer. In most cases these women are trying to impress men by baring it all. Surprisingly, this is related back to oil paintings from years ago. Men would paint women naked on a canvas, in order to show them giving themselves to men. John Berger author of Ways of Seeing draws upon these ideas by discussing how men would paint women nude years ago in order to show their inferiority compared to men and to amplify the idea that women are can be objects to men. This is directly related to today because magazines and commercials with women scantily dressed for the appreciation of men is the oil painting canvas of our generation. It makes me question who has made the commercials with these women bouncing around nearly nude?
We see these images and relate them directly with words like “sexy”, “hot”, and “beautiful”. There are several images of super skinny girls wearing skimpy outfits, some images of plastic surgery are flashed quickly and then words are used to emphasize how we should want our bodies to look and perhaps how men want women’s bodies to look.
We are digesting all of these images and words in the perspective of this innocent little girl, this point of view makes the ad incredibly strong because we see first hand what this little girl can be influenced by. Much like what women in previous years would have felt by looking at the bodies of these nude women in oil paintings. Berger states that a woman “has to survey everything she is and everything she does because how she appears to others, and ultimately how she appears to men, is of crucial importance for what is normally thought of as the success of her life.” (Berger, 46.) Females are continuously comparing themselves with each other and this all has a negative impact on our culture because more women are being sucked in by the media telling them that there is a certain type of beautiful that can be achieved by changing your body or dressing sleazily.

The statement at the end of the commercial captures the idea that women are being scrutinized by each other and the opposite sex and that the images we encounter everyday are seriously effecting us negatively as a society.

Here is the link:

http://www.youtube.com/watch?v=321Kb8pBu5s




Works Cited:

Berger, John. Ways of Seeing. London: The British Broadcasting Corporation., 2008

"We see beauty all around us". Unilever Canada Inc.. October 9, 2009 .

My definition (Mass Media)

When I think about what the term “Mass Media” is I immediately envision all of the technological devices and how we receive our information. This term is hard to define because our diverse culture has a great role in the media. The media consists of several ways to acquire information, the most popular forms are the television, radio, internet and newspaper. To understand the term “Mass Media” one should reflect upon the idea that we all have a role in the media, we as individuals are all participating in the news daily and our thoughts and opinions make the news much more interesting.

The mass media is more than the information that is delivered to large audiences, it is the new reality that we are continuously comparing ourselves with. In Sex, Drugs and Cocoa Puffs, author Chuck Klosterman compares Pamela Anderson and Marilyn Monroe as two different generations sex symbols. These two women are portrayed as women who would be desired by a man. Without the mass media and the connections it can make, these women would not be considered such role models.

John Berger author of Ways of Seeing, reflects on how women would compare themselves to painted canvasses years ago. Men would paint women in nude poses and the women of that time would see these pictures and compare their bodies to the bodies in which a man painted. The photographs presented in the media today are closely related to the early paintings of women because now we see women and men with unreal bodies that make us want to compare and attain the unimaginable. Media is presenting our society with an unrealistic perception of reality. It is up to us to overcome it.

Works Cited:


Berger, John. Ways of Seeing. London: British Broadcasting Corporation., 2008.


Klosterman, Chuck. Sex, Drugs, and Cocoa Puffs. New York: Scribner., 2003.

Glowing pants! (The Ecology of Media)

Have you ever been in a deep conversation with someone and they start looking at their pocket? You begin to motion that they can go ahead and check their phone. You convince yourself that you can wait however long to tell them the rest of your story; the one about your life changing epiphany you had last night while you were eating a peanut butter and jelly sandwich. They look concerned and give you an apologetic look. Then their pants start glowing and yes, the cellphone interrupts again.

The cell phone has connected people all over the world and has become increasingly popular since it was first used in April 1973 by Dr. Martin Cooper, the man who is said to be the inventor of the portable device. In the 70’s, the cell phone’s sole purpose was to allow two people to talk to each other without the restrictions of a landline. This was a huge innovation to people around the world because it allowed everyone to keep in touch constantly, no matter where they were. With advancements in technology the cellular phone now has a multitude of functions beyond simple two way calls. Cell phones most commonly are used for phone calls and text messaging but they now have games, built-in cameras, media players, internet access, special messenger programs like Blackberry Messenger, voice recorders,and instant Facebook and Hotmail access.


In The Playboy Interview: Marshall McLuhan by Playboy Magazine, McLuhan introduces a theory that technology becomes an extension of man, an extension of what we normally do with the human body to amplify our senses. Using McLuhan’s theory, I agree that it can be argued that the cell phone is an extension of our mouths and ears because it allows us to transfer information to each other through this medium of technology.


Being born in this generation that is media-dominant, I own a cell phone, and have had one since I was fifteen years old. At fifteen a cell phone was quite unnecessary, yet all of my friends owned one and most of them had since they were thirteen. Now kids are getting cell phones at younger ages and just about every adult has one. To really understand the impact this device has made on our culture we can look at the new law that has taken effect that prohibits the use of hand-held devices while driving a motor vehicle. This new law shows us that people are now so connected with their phone that they cannot put it down even when driving a vehicle.

The cell phone has become a significant source of communication, keeping everyone in touch with one another around the world. Some even believe that it is a “cellular-shield,” something that can protect them if they ever encounter danger. Others feel it is a comfort blanket to know that their family and friends are just a call away.


Recently, I lost my cell phone for a week and it felt as if I had a huge rain cloud on top of my head because for the week I was persistently dwelling on where I could have misplaced what I like to call my “life line”. I couldn’t keep in touch with my friends as easily and by commuting to Rexdale everyday for school, (on a city bus) I felt as if I was not protected by my so called “cellular-shield”! Luckily, I found it and life went back to normal. Phew!


Works Cited:
McLuhan, Marshall. “The Playboy Interview: Marshall McLuhan.” Interview. Playboy Mar. 1969. Web.

"Who Invented the Cell Phone?". October 1, 2009 .

Oct 11, 2009

A Warm Welcome! (Academic Blogging)

The idea of blogging intimidates me greatly, I find it very nerve-racking that my thoughts and ideas will now be posted for all of the cyber world to read. It also puts me at unease to think that my peers, some of which I have not spoken personally too (and do not even know my name) will be able to read my thoughts without even formally meeting me... This is actually ridiculous, I should not feel that way because I post hundreds of pictures on Facebook and never seem to care about what goes up and I am sure people who I completely do not know have seen a few pictures or “creeped” me. Yet somehow this blogging idea seems so different to me. 


I have little faith that my thoughts and opinions will deeply effect or inspire someone and in turn allow me to somehow contribute to the “public sphere.” Despite my opinions against blogging, the anticipation and anxiety I have about creating this blog surprisingly fuel me to begin working on it. It is as if I can introduce myself to my classmates while introducing myself to a gigantic world of bloggers and internet surfers. This medium allows me to express myself and hope that maybe one day someone very important will stumble upon this blog and something good will come of it.

So I began to set up an account, and within minutes there it was! Empty and waiting for my first post.

Now reflecting on the idea of blogging for marks (50% of my grade). I am going to be open-minded to this assignment and use it to my advantage. What better way to get me out in the “real world” because being a Media Studies student at the University of Guelph-Humber, I do need a way to have my thoughts and opinions heard.

So without further ado, Welcome to my blog!